Mercè Pau | Communications Consultant
Portfolio / Fellowship of Critical Voices
Supporting Journalists
in Conflict Areas
Client
Work duration
August 2023 - December 2024
Brief
Since 2022, the Fellowship for Critical Voices has been a lifeline for at-risk journalists and media professionals from crisis and conflict zones, empowering them to continue their crucial work. This initiative is led by the German NGO Media in Cooperation and Transition and funded by the German Foreign Office.
To enhance the fellowship’s visibility and foster greater public and civil society engagement, the project required a communications lead to spearhead social media outreach, media relations, and email marketing campaigns. Additionally, this role was responsible for managing a dynamic online community of alumni and journalists worldwide, ensuring ongoing support and collaboration.
Mercè's Contribution
As the Communications Lead, Mercè played a pivotal role in crafting and executing a comprehensive communications strategy, ensuring consistent and impactful messaging across various platforms and stakeholder groups.
Her responsibilities encompassed strategic planning, content creation, branding, and digital marketing. She spearheaded content initiatives for LinkedIn, Facebook, and X, while also launching targeted email newsletter campaigns for donors. Additionally, she led a successful rebranding effort, designing compelling visual assets and materials to enhance project visibility, including donor presentations, website content, and informational fact sheets.
Mercè also developed and implemented a new engagement strategy for an online alumni community of +800 journalists, led content development and organized events, trainings and informative sessions.
Results
Mercè increased the follower engagement across Facebook and Linkedin, and helped double the online community visits, while boosting its engagement by 600%.
